Q.State any three elements covered under the product mix.

The product mix covers every decision about exactly what is being offered to the customer, beyond just the core item itself. …

The product mix covers every decision relating to what exactly is offered to the customer:

1. Features and quality — the physical attributes, performance, and durability of the product, matched to what the target market values.
2. Branding — giving the product a distinctive name, symbol, or design that identifies it and distinguishes it from competitors.
3. Packaging — the container/wrapper design, which protects the product, aids convenience, and helps sell it on the shelf. …

Confusing "branding" with "advertising" — branding is about giving the product its own identifying name/symbol (a product-mix decision), while advertising is a promotion …