Q.What is meant by marketing mix? Name its four elements.

The marketing mix is the combination of controllable tools a firm blends together to reach its chosen target market.

The marketing mix is the set of controllable marketing variables that a firm blends together and directs at its chosen target market in order to achieve its marketing objectives. "Controllable" means the firm itself decides these variables (unlike, say, government policy or competitor action, which the firm cannot directly control).

Its four traditional elements, commonly called the 4 Ps, are:

1. Product — what is offered to the customer.
2. Price — what the customer pays for it. …

Naming only two or three of the four Ps, or substituting an unrelated term (like "People") for one of the original four — People/Process/Physical Evidence belong to the …