Q.Write any three objectives of marketing.

Modern marketing is consumer-centric — every activity aims at satisfying the consumer — so the consumer is called the king of modern marketing (option b).

In the Tamil Nadu HSC Commerce syllabus, the marketing concept shifted from a production/selling focus to a consumer orientation. Under the modern (marketing) concept, a firm first studies the needs and wants of consumers and then designs its product, price, promotion and distribution to satisfy them. Since the consumer's satisfaction decides the success or failure of the business, the consumer is placed at the centre of a …

The correct answer is (a) Consumer satisfaction, because modern marketing is built around satisfying customer needs.

In the TN HSC Commerce chapter on Marketing and Marketing Mix, the evolution of marketing shows a shift from the production and selling concepts to the modern marketing concept, which is customer-centred.

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Modern marketing aims chiefly at consumer satisfaction, so the answer is (a).

Modern marketing follows the marketing (customer-oriented) concept, under which the business first identifies the needs and wants of consumers and then produces goods and services to satisfy them. Its final aim is therefore consumer satisfaction; earning profit is achieved through satisfied, loyal customers rather than by ignoring them.

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