Q.Define Marketing Mix.

The correct answer is (a) Program Variable, because the marketing mix consists only of Product, Price, Place and Promotion.

In the TN HSC Commerce chapter on Marketing and Marketing Mix, the marketing mix is the combination of controllable variables that a firm uses to satisfy its target market. These are the four Ps:

• Product variable — the goods/services offered.
• Price variable — the amount charged.
• Place variable — distribution and availability. …

The marketing mix consists of Product, Price, Place and Promotion; 'Program' is not part of it, so the answer is option (d).

The traditional marketing mix is the combination of four controllable variables, popularly called the 4 Ps:

• Product variable
• Price variable
• Place variable
• Promotion variable …