Q.Give a note on 'Digital India'.

Digital India, launched in 2015, is a national programme to make India a digitally empowered society and knowledge economy; it underpins the growth of e-marketing and online business.

In the context of recent trends in marketing (Tamil Nadu HSC Class-12 Commerce), the spread of online/e-marketing depends on the digital ecosystem the government is building through Digital India.

Main features:

• Digital infrastructure — providing high-speed internet, broadband connectivity and access to services as a core utility to every citizen.
• Governance and services on demand — making government services available electronically (e-governance), reducing paperwork.
• Digital empowerment of citizens — spreading digital literacy so that people can use online services, digital payments and online markets. …