Question 12 of 20
Q.(a) Explain how traditional marketing differ from E-marketing.
(OR)
(b) Explain any five characteristics of an entrepreneur.
Tamil Nadu DgeTamil Nadu HSC (DGE) Commerce Board 2022Subjective· 5mImportance★★★★★
60% · 12/20 Questions
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Start your 14-day free trial to unlock the full solution →(a) Traditional marketing works through physical channels with limited reach, higher cost and one-way communication, whereas E-marketing uses the internet to reach a global audience round the clock at low cost with two-way interaction. (b) An entrepreneur is marked by hard work, innovation, willingness to bear risk, self-confidence and sound decision-making.
(a) Traditional marketing versus E-marketing
| Basis | Traditional Marketing | E-Marketing |
|---|---|---|
| Medium | Physical media — newspapers, TV, radio, hoardings, retail shops | Internet — websites, email, social media, online stores |
| Reach | Mainly local or regional | Global reach |
| Availability | Limited to business/shop hours | Available 24 hours a day, 7 days a week |
| Cost | Comparatively high (printing, space, physical outlets) | Comparatively low |
| Interaction | Mostly one-way communication | Two-way, interactive; instant feedback |
| Speed & convenience | Slower; customer must visit the shop | Fast; buying from home/anywhere |
(b) Five characteristics of an entrepreneur
In the Tamil Nadu HSC Class-12 Commerce course, an entrepreneur shows these traits:
- Hard work — willing to put in sustained effort and long hours to build the venture.
- Innovation — introduces new products, methods, markets or ideas. …
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