Q.Read the following passage carefully and answer the questions given below- ABC limited is a prominent soap manufacturing firm. Seeing the success of its product, it decides to manufacture washing powder. To do this, it manufactures high quality washing powder. To sell it, it distributes free samples of washing powder along with its soap. To introduce the product to customers, it select three-tier distribution channel. Even after taking all these measures by the marketing manager, the sales of washing powder are not as expected.

Showing the 12 most recent of 13 on this concept.

1. CBSE 2026Set 66/1/11 markMCQ
   Q.Sudha is a corporate executive and has to attend a felicitation function to be held in her office tomorrow. So she decides to colour her hair. On recommendation of her friend, she purchased ‘NATURO’ hair colour. After reading essential details such as shade, its ingredients, usage instructions and expiry date mentioned on the box, Sudha opened the box. She took out the colour tube and developer bottle from the box and threw away the box. The level of packaging of box thrown away by Sudha was : (A) Primary packaging (B) Transportation packaging (C) Secondary packaging (D) General packaging

   ›Reveal solutionSolution

   The box that Sudha threw away is secondary packaging, because it holds the primary containers (tube and bottle) together and carries the product information — it is not the layer that touches the product itself.

   To understand why, we need to step back and think about what packaging actually does. In commerce and marketing, packaging is not just a wrapper — it is a carefully designed system with distinct layers, each serving a different purpose. The NCERT textbook on Business Studies (Class XII) explains this clearly under the topic of packaging as an element of the marketing mix.

   The primary packaging is the layer that directly holds the product. For a hair colour, that would be the tube containing the colour cream and the bottle containing the developer. These are the containers that physically touch the product and protect it from contamination or leakage. Sudha did not throw these away — she took them out and kept them.

   What she discarded was the outer box that held the tube and bottle together. That box is the secondary packaging. Its job is not to touch the product, but to group the primary packages into a single unit, make handling easier, and — crucially — carry the information a consumer needs before buying or using the product. The shade, ingredients, usage instructions, and expiry date that Sudha read were printed on this box, not on the tube or bottle themselves.

   Note

   In many products, the secondary packaging also serves as the display unit on the retail shelf. That is why it often carries branding, barcodes, and regulatory information — all of which Sudha saw before opening the box. …

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2. CBSE 2025Set 66/1/11 markMCQ
   Q.Which of the following statement is correct about personal selling : (A) It is an impersonal form of communication. (B) Personal selling does not allow a sales person to develop personal relationships with the prospective customers. (C) Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making a sale. (D) Personal selling refers to short-term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service.

   ›Reveal solutionSolution

   Personal selling is a direct, oral, face-to-face communication method where a salesperson presents a product through conversation with prospective customers to make a sale — making statement (C) correct.

   Personal selling stands apart from other promotional tools precisely because it is intensely personal. Unlike advertising that broadcasts a message to thousands, or sales promotion that offers impersonal incentives, personal selling puts a human being in front of another human being. The salesperson engages in a two-way conversation, tailors the pitch to the customer's specific needs, answers questions on the spot, and builds a relationship that can extend far beyond a single transaction.

   Let's examine each statement against what personal selling actually is:

   Statement (A) claims it is "impersonal." This is the exact opposite of the truth. Personal selling is the most personal form of promotion. The word "personal" is right there in the name because the entire method depends on direct human interaction. A salesperson reads body language, adjusts tone, responds to objections in real time — none of which an advertisement or a coupon can do.

   Statement (B) says personal selling "does not allow" relationship-building. Again, completely backwards. One of the greatest strengths of personal selling is precisely that it does allow — indeed, it thrives on — building personal relationships. Insurance agents, pharmaceutical representatives, industrial equipment salespeople all succeed because they cultivate trust and long-term connections with their clients. The relationship often becomes the competitive advantage. …

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3. CBSE 2025Set ANNUAL1 markMCQ
   Q.The elements of marketing mix can be classified into ______ categories. A) Three B) Four C) Five D) Two

   ›Reveal solutionSolution

   The elements of the marketing mix are classified into four categories — the 4 Ps.

   The marketing mix is the set of controllable tools a firm uses to influence demand. These are grouped into four categories: Product, Price, Place (physical distribution) and Promotion — popularly the 4 Ps. A firm blends …

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4. CBSE 2025Set ANNUAL1 markMCQ
   Q.Levels of packaging are - A) Two B) Four C) Six D) Three

   ›Reveal solutionSolution

   There are three levels of packaging: primary, secondary and transportation packaging.

   Packaging is carried out at three levels:

   • Primary packaging — the immediate container in direct contact with the product (e.g. a toothpaste tube).
   • Secondary packaging — additional protective wrapping removed when the product is used (e.g. the carton holding the tube). …

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5. CBSE 2025Set ANNUAL1 markMCQ
   Q.Money spent on marketing is

   (a) Wastage

   (b) Unnecessary expenditure

   (c) Burden on the customers

   (d) Investment

   ›Reveal solutionSolution

   Money spent on marketing is an investment, not a waste.

   Marketing activities — research, product development, promotion and distribution — create awareness, stimulate demand, build brand value and generate sales and customer loyalty. These returns usually far exceed the amount spent. Hence spending on marketing is rightly treated as an **inve …

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6. CBSE 2023Set ANNUAL1 markMCQ
   Q.The four P's of marketing mix are :

   (a) People, Place, Product, Promotion

   (b) Product, Price, Packaging, Promotion

   (c) Product, Price, Place, Promotion

   (d) Product, Profit, Place, Promotion

   ›Reveal solutionSolution

   The four P's of the marketing mix are Product, Price, Place and Promotion.

   The marketing mix, popularised by E. J. McCarthy, is the combination of controllable marketing variables that a firm uses to pursue its marketing objectives in the target market. The core four are:

   • Product — the goods/services offered, their features, quality, packaging and branding;
   • Price — the amount charged and the pricing strategy;
   • Place (physical distribution) — channels and logistics that make the product available; …

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7. CBSE 2023Set ANNUAL1 markMCQ
   Q.Which one of the following is not a marketing mix ? (A) Product (B) Physical distribution (C) Product pricing (D) Production process

   ›Reveal solutionSolution

   Product, price (pricing) and physical distribution (place) are marketing-mix elements; production process is not.

   The marketing mix (the 4 Ps) consists of Product, Price, Place and Promotion. Product pricing is the Price element and physical distribution is the Place element, so both belong to the mix. The production process relates to manufacturing/operations, which is outside the marketing mix.

   …

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8. CBSE 2023Set ANNUAL1 markMCQ
   Q.The elements of marketing mix are - A) One B) Two C) Three D) Four

   ›Reveal solutionSolution

   The marketing mix has four elements (the 4 Ps), so the answer is (D) Four.

   In the Class-12 Business Studies syllabus the marketing mix is the set of controllable tools a firm blends to get the desired response from its target market. Its four elements are:

   1. Product
   2. Price …

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9. CBSE 2022Set ANNUAL1 markMCQ
   Q.The 4P's of Marketing Mix are —

   (a) Product, Price, Packaging, Place

   (b) Product, Price, Place, Promotion

   (c) People, Place, Product, Promotion

   (d) Product, Profit, Place, Price

   ›Reveal solutionSolution

   The 4 P's of the marketing mix are Product, Price, Place and Promotion.

   The marketing mix is the set of controllable marketing tools a firm uses to create the desired response in the target market. The classic four are:

   • Product — the goods/services offered, including quality, features, branding, packaging.
   • Price — what the customer pays, including discounts and credit terms.
   • Place (physical distribution) — channels and logistics that make the product available.
   • Promotion — advertising, personal selling, sales promotion and publicity. …

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10. CBSE 2022Set ANNUAL1 mark
    Q.State any one element of marketing mix.

    ›Reveal solutionSolution

    The marketing mix consists of four elements, called the 4 Ps — Product, Price, Place, and Promotion.

    The marketing mix is the set of marketing tools a firm blends to pursue its marketing objectives in the target market; it is classically grouped into four elements (the '4 Ps'): Product (what is offered — goods, services, features, quality, branding), Price (the value set for exchange), Place (the distribution/channel arrangements that make the product available), and Promotion (the communication tools — advertising, personal selling, sales promotion, publicity — …

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11. CBSE 2022Set ANNUAL1 markMCQ
    Q._____ results in immediate sale.

    (a) Sales promotion

    (b) Advertising

    (c) Personal selling

    (d) All of these

    ›Reveal solutionSolution

    Personal selling, being a direct and interactive method, is the promotion-mix element most likely to result in an immediate sale.

    The promotion mix includes several tools, each working differently:

    • Advertising — a non-personal, paid, one-way form of communication (TV, print, digital) aimed at a mass audience; it builds awareness and interest over time but does not, by itself, close a sale on the spot.
    • Sales promotion — short-term incentives (discounts, coupons, contests) designed to boost sales over a defined period, encouraging a purchase but not through direct personal persuasion. …

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12. CBSE 2020Set MARCH1 markMCQ
    Q.What is market Mix in marketing management?

    (a) Product, Production, Physical distribution and Price

    (b) Product, Transportation, Market and Customers

    (c) Product, Competitors, Government and others

    (d) Product, Price, Promotion and Physical distribution

    ›Reveal solutionSolution

    The marketing mix = the 4 P's: Product, Price, Promotion and Physical distribution (Place). Correct option: (d).

    Marketing mix is the combination of controllable marketing elements a firm uses to reach its target market. The four elements (4 P's) are:

    • Product — the goods/services offered.
    • Price — the amount charged.
    • Promotion — advertising, personal selling, sales promotion, publicity.
    • Physical distribution (Place) — channels and logistics to deliver the product. …

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