Q.Write a short note on: Wholesaler

A wholesaler is a middleman who purchases goods in bulk from producers or manufacturers and sells them in smaller lots to retailers, serving as the link between the producer and the retailer and providing services such as bulk-breaking, storage, finance and risk-bearing. ## Wholesaler A wholesaler is a trader who deals in large quantities of goods. He buys goods in bulk directly from manufacturers or producers and sells them in comparatively smaller quantities to retailers. He normally deals in a limited range of goods but in large volume. By collecting goods from many producers and distributing them to many retailers, the wholesaler bridges the gap between production and retailing. He also stores goods, grades and packs them, provides finance (credit) to retailers, bears the risk of price fall and provides market information …