Q.What is meant by agricultural marketing?

Agricultural marketing is about everything that happens to a farmer's produce between the field and the consumer's hands. …

Meaning: Agricultural marketing is the set of activities that carries farm produce from the point of production to the point of final consumption — it starts the moment a crop is harvested and ends only when it reaches the consumer (or the processing industry).

Activities involved: assembling scattered produce from many small farmers, grading and standardising it by quality, storage/warehousing, transport to markets, arranging finance where needed, and the actual sale/exchange of ownership, often through several intermediaries or through regulated markets. …

Students sometimes describe agricultural marketing as only 'selling crops in the market' — the definition should explicitly include the full chain (assembling, gr …