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Q.Mark Nar, a Latin American, while closing a business deal with a businessman from Spain, used a word which was considered offensive in Spanish when translated. This made the Spanish businessman upset and he backed away. State the semantic barrier to effective communication.

CBSECBSE Class XII Board 2019Subjective· 1mImportance★★★★★
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The semantic barrier illustrated is Faulty Translation — a word that was acceptable in Mark Nar's usage carried an offensive meaning when translated into the Spanish businessman's language, distorting the intended message and collapsing the deal.

Semantic barriers are obstructions that arise in encoding and decoding a message into words or symbols — that is, problems of meaning. In CBSE Class 12 Business Studies (Directing chapter), the semantic barriers include: badly expressed message, symbols with different meanings, faulty translation, unclarified assumptions, technical jargon, and body-language/gesture decoding.

The situation described is a textbook case of faulty translation. This barrier occurs when a message drafted in one language has to be conveyed in another language and the translation is not accurate, so the receiver attaches a different (here, offensive) meaning to it than the sender intended.

  • What happened: Mark Nar used a word that was acceptable in his own (Latin American) usage.
  • Where it broke down: when that word was translated into the Spanish businessman's language, it turned out to carry an offensive meaning.
  • Result: the receiver felt insulted and backed away from the deal — the intended meaning never reached him correctly. …

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