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Q.As a part of its comprehensive plan 'Neerja Ltd.' decided to combine a new line of activity with its existing footwear business. Identify the type of plan.

CBSECBSE Class XII Board 2019Subjective· 1mImportance★★★★★
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The plan described is a Strategy, as it involves a major long-term decision to enter a new line of activity alongside the existing footwear business.

To understand why this is a strategy, we first need to see what a plan is in the context of management. A plan is a blueprint for action — it tells you where you want to go and how to get there. But not all plans are the same. Some are broad and long-term, like a company’s decision to expand into a new business area. Others are narrow and short-term, like a daily production schedule.

The key here is the phrase “combine a new line of activity with its existing footwear business.” This is not a routine, repetitive action. It is a major, one-time decision that will shape the entire future direction of Neerja Ltd. Such a decision is called a Strategy.

Note

In the NCERT textbook (Class 12 Business Studies, Chapter 4: Planning), a strategy is defined as a plan that outlines how an organisation will achieve its objectives in a changing environment. It involves deciding on the long-term scope and direction of the business.

A strategy is different from other types of plans like policies, procedures, or rules. A policy is a general guideline for decision-making (e.g., “we will only use eco-friendly materials”). A procedure specifies the exact steps for a routine task (e.g., “how to process a customer return”). A rule is a specific, mandatory instruction (e.g., “no smoking in the factory”). None of these involve the fundamental shift of adding a completely new line of activity. …

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