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Q.In the ___________ market, prices are determined and decided by the management of the company. (A) Primary (B) Secondary (C) Money (D) Stock

CBSECBSE Class XII Board 2024MCQ· 1mImportance★★★★★
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In the primary market, companies issue new securities directly to investors, and the issuing company's management sets the price. The answer is (A).

When a company needs to raise capital—whether for expansion, paying off debt, or funding new projects—it can issue fresh securities (shares or bonds) to the public. This first-time sale happens in what we call the primary market, and it's fundamentally different from the everyday buying and selling of existing securities.

The key insight is this: in the primary market, there is no pre-existing market price because the securities are brand new. The company, along with its investment bankers and underwriters, must decide what price to set for these securities. This is a deliberate, managed process involving valuation models, assessment of investor appetite, and strategic pricing to ensure the issue is fully subscribed while maximizing capital raised.

Let me walk through why each option fits or doesn't:

  1. Primary Market (A): This is where new securities are born. The company's management, working with merchant bankers and underwriters, determines the issue price through methods like book-building (where investor bids help discover the price within a range) or fixed-price offerings (where management simply announces the price). The proceeds from this sale go directly to the company. Because the company controls the issuance, it controls the pricing mechanism. …

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