Q.‘Leno’ is a reputed car manufacturing company, which is going to complete its 75 years in October 2024. The Chief Executive Officer of the company decided to take the company to a higher level. For this he called a meeting of all departmental heads of the company. In the meeting, the Chief Executive Officer proposed a target to increase sales by 10% and profits by 20% in its Platinum Jubilee year. The Human Resource Manager estimated that an increase of 500 workers would be required to achieve the target. The Finance Manager suggested that the company must hold adequate cash balances for various purposes, and he will prepare a statement showing the estimated cash inflows and outflows for this particular period. Identify and explain two types of plans discussed in the above case.
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Start your 14-day free trial to unlock the full solution →The two plans discussed are objectives (the 10% sales and 20% profit targets) and budgets (the Finance Manager's cash flow statement and the HR Manager's workforce estimate).
When Leno's CEO called that meeting to chart the company's path for its 75th anniversary year, he wasn't simply making wishes — he was setting in motion a formal planning process. Strategic decision-making in any organization begins with clarity about what you want to achieve and how you will marshal resources to get there. The conversation in that boardroom touched on several layers of planning, but two stand out clearly.
The first type of plan is an objective. When the CEO proposed a target to increase sales by 10% and profits by 20%, he was establishing specific, measurable goals that the entire organization would work toward. Objectives are the desired end results — they answer the question "What do we want to accomplish?" In this case, the objectives are quantified and time-bound (the Platinum Jubilee year), which makes them actionable. They give every department a common direction and a benchmark against which performance can be measured. Without such objectives, the company would lack focus; with them, every manager knows what success looks like for that year.
The second type of plan is a budget. The Finance Manager's proposal to prepare a statement showing estimated cash inflows and outflows is a classic example. A budget is a financial plan that quantifies expected revenues and expenditures over a specific period. It translates objectives into monetary terms and ensures that the organization has the resources it needs when it needs them. The Finance Manager's emphasis on holding adequate cash balances reflects the budget's role in liquidity management — making sure the company can pay suppliers, workers, and other obligations as they fall due while pursuing its growth targets. …
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