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Understanding the Text · Q5

Q.What is the reason for the huge success of the novel, The Name of the Rose?

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Eco believes the novel's huge success is essentially a mystery of timing that cannot be predicted.

Mukund is puzzled that a serious novel dealing with metaphysics, theology and medieval history could enjoy a huge mass audience. Eco replies that it is journalists and publishers who are puzzled, because they wrongly believe that people like trash and dislike difficult reading experiences. He points out that although the world holds six billion people, the novel sold only ten to fifteen million copies — a small percentage, and precisely those readers who do not always want easy experiences. …

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