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Q.List out the factors that determine the optimal choice of a consumer.

Karnataka PUCKarnataka 2nd PUC Commerce Board 2025Subjective· 2mImportance★★★★★
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Optimal choice depends on the budget set (income and prices) and the consumer's preferences.

In consumer theory, the consumer chooses the bundle that gives maximum satisfaction from among all bundles he can afford. The factors that determine this optimal choice are:

  • Budget set / budget constraint — determined by the consumer's money income and the prices of the two goods. This fixes which bundles are affordable.
  • Preferences (tastes) of the consumer — represented by the utility function or indifference map, which shows how the consumer ranks the affordable bundles. …

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