Information Technology · Class 12 Commerce
Ch 2Digital Marketing — Class 12 Information Technology, concept-first.
Every day, people search for products on the internet, watch videos, read articles, check email, and spend hours on social apps. Wherever people gather their attention, businesses want to reach them — and today that attention has moved almost entirely onto digital screens.
Key concepts
Hover a concept to preview it and jump to its most relevant Q&A.
Types of Digital Marketing
Digital marketing works through several channels used together. SEO (Search Engine Optimisation) improves a website to rank higher in unpaid (organic) search results using keywords, quality content, technical soundness,…
Most relevant Q&A
- Choose the correct option: Improving a website so that it appears higher in the unpaid results of a search engine is called — (a) SEM (b) SE…Free
- Choose the correct option: In a pay-per-click (PPC) advertisement, the business pays — (a) a fixed monthly fee (b) each time the advertiseme…Free
- Explain any four types (channels) of digital marketing.Preview
- What is content marketing? How does it help a business?Preview
- Explain affiliate marketing with a suitable example.Preview
Chapter contents
The NCERT structure, section by section. Open a section to see its questions, then read the concept-first solution.
Overview
Every day, people search for products on the internet, watch videos, read articles, check email, and spend hours on social apps.
Concept and Importance of Digital Marketing
Digital marketing (also called online marketing or internet marketing) is the use of the internet, digital devices (computers, smartphones, tablets), and electronic media to promote and sell products…
Digital Marketing versus Traditional Marketing
Traditional marketing promotes products through offline media that have existed for many decades — newspapers and magazines (print), television and radio (broadcast), hoardings and banners (outdoor),…
Types (Channels) of Digital Marketing
Digital marketing is not a single activity but a family of channels, each reaching customers in a different way. A business usually combines several of them.
Digital Marketing Tools and Metrics
Digital marketing relies on software tools to plan, run, and study campaigns. Because it is unfair to endorse particular commercial products, the important categories of tool are described here generi…
Exercises
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- Q1Choose the correct option: Improving a website so that it appears higher in the unpaid results of a search engine is called — (a) SEM (b) SE…Free
- Q2Choose the correct option: In a pay-per-click (PPC) advertisement, the business pays — (a) a fixed monthly fee (b) each time the advertiseme…Free
- Q3Define digital marketing and state any four reasons for its importance.Free
- Q4Distinguish between traditional marketing and digital marketing (any four points).Preview
- Q5Explain any four types (channels) of digital marketing.Preview
- Q6What is content marketing? How does it help a business?Preview
- Q7Explain affiliate marketing with a suitable example.Preview
- Q8State any four important metrics used in digital marketing and explain what each measures.Preview
- Q10What is email marketing? State any four features of good email marketing.Preview
- Q11Meera runs a small handmade-jewellery business from home and wants to sell across the country on a limited budget. Suggest, with reasons, ho…Preview