Q.Define digital marketing and state any four reasons for its importance.

Digital marketing is simply marketing carried out through the internet and digital devices; its importance comes from what that medium makes possible.

Definition: Digital marketing (also called online or internet marketing) is the use of the internet, digital devices (computers, smartphones, tablets), and electronic media to promote and sell products and services. It covers channels such as websites, search engines, social media, email, and online advertisements.

Reasons for its importance (any four):

1. Wide and global reach — the internet crosses distances instantly, so even a small business can reach customers far beyond its own town.
2. Low cost — online promotion is usually far cheaper than television, radio, or newspaper advertising, making it affordable for small businesses.
3. Precise targeting — messages can be shown only to people likely to be interested, by age, location, interest, or behaviour.
4. Measurable results — every impression, click, and purchase can be tracked, so the business knows exactly what works.
5. Two-way interaction — customers can comment, review, and share, letting the business build relationships and give support.
6. Speed and flexibility — a campaign can be launched, changed, or paused within minutes.
7. 24×7 availability and a level playing field on which small firms compete with large ones.

Writing only 'marketing done on mobile phones' is too narrow — mention the internet and digital media generally. Also give four distinct reasons, not one reason worded four ways.