Distinguish between traditional marketing and digital marketing (any four points).

Question

Accepted Answer

Both traditional and digital marketing try to attract customers and increase sales, but they differ in several ways. Any four of the following are acceptable:

| Basis | Traditional marketing | Digital marketing |
|---|---|---|
| **Medium** | Offline — print, TV, radio, hoardings, pamphlets | Online — websites, search engines, social media, email |
| **Reach** | Usually local or regional | Local to global at low extra cost |
| **Cost** | Generally high | Generally lower and scalable to any budget |
| **Targeting** | Broad; hard to reach a specific group | Precise; by age, location, interest, behaviour |
| **Measurability** | Hard to measure the exact response | Every view, click, and purchase can be measured |
| **Interaction** | Mostly one-way | Two-way; customers can comment and reply |
| **Speed of change** | Slow; a printed advertisement cannot be altered | Fast; a campaign can be edited in minutes | …

Q.Distinguish between traditional marketing and digital marketing (any four points).

Concept understanding — Digital versus Traditional Marketing

Basis	Traditional marketing	Digital marketing
Medium	Offline — print, TV, radio, hoardings, pamphlets	Online — websites, search engines, social media, email
Reach	Usually local or regional	Local to global at low extra cost
Cost	Generally high	Generally lower and scalable to any budget
Targeting	Broad; hard to reach a specific group	Precise; by age, location, interest, behaviour
Measurability	Hard to measure the exact response	Every view, click, and purchase can be measured
Interaction	Mostly one-way	Two-way; customers can comment and reply
Speed of change	Slow; a printed advertisement cannot be altered	Fast; a campaign can be edited in minutes

Q.Distinguish between traditional marketing and digital marketing (any four points).

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