Q.Meera runs a small handmade-jewellery business from home and wants to sell across the country on a limited budget. Suggest, with reasons, how digital marketing can help her, and name any two channels she could use.

A small, budget-limited business is exactly the case where digital marketing's low cost and wide reach matter most.

Meera's situation — a small business, a limited budget, but a wish to sell across the whole country — is exactly where digital marketing is most valuable.

How digital marketing helps her:

1. Wide, national reach without a branch — through the internet she can reach customers across the country from her home, which traditional local advertising could never do affordably.
2. Low cost suited to a small budget — a social media profile or an email campaign costs far less than newspaper or television advertising, so she can start small and grow.
3. Precise targeting — she can show her products to people who are interested in handmade or artisan jewellery, by their interests and location, instead of paying to reach everyone.
4. Measurable results — she can see how many people viewed, clicked, and bought, and spend more on what works.
5. Two-way interaction and trust — customers can ask questions, leave reviews, and share her posts, spreading the word at no extra cost.

Two channels she could use (any two):

• Social media marketing — post attractive photos and short videos of her jewellery, engage with comments, and run low-cost targeted advertisements. …

A weak answer just says 'she should use the internet' without reasons. The examiner wants specific advantages (reach, low cost, targeting, measurability) linked to her …