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Case Problems · Q8

Q.Sunita, a homemaker in Nashik, noticed that local shops did not sell hygienically packed, home-style pickles. Despite having no prior business experience, she studied the market, invested her savings, and started a small pickle-making unit. In its first year, sales were slow and she faced several setbacks, but she kept working at the business, gradually improved her packaging and reached out to more shops, and has grown it steadily over three years. Which quality of a successful entrepreneur is MOST clearly illustrated by Sunita continuing to work at the business despite the early setbacks?
(A) Risk-taking ability
(B) Perseverance
(C) Leadership
(D) Opportunity-seeking

Maharashtra MsbshseTextbookSubjectiveImportance★★★★★
40% · 8/20 Questions
✓ Free question

The case describes several qualities Sunita shows across the whole scenario, but the question asks specifically about which quality is illustrated by her continuing to work at the business despite the early setbacks and slow first-year sales.

(A) Risk-taking ability — this quality is shown earlier in the case, when Sunita invests her own savings into an untested business idea; it is not what is illustrated by her behaviour AFTER the setbacks occur.

(B) Perseverance — correct. Working through slow sales and setbacks, gradually improving packaging, and reaching out to more shops over three years is a direct illustration of persistence and hard work in the face of difficulty — the textbook definition of perseverance as an entrepreneurial quality.

(C) Leadership — incorrect. The case does not describe Sunita managing or motivating a team of employees, so leadership is not the quality being illustrated here.

(D) Opportunity-seeking — this quality is shown at the very start of the case, when Sunita notices the gap in the market for hygienically packed, home-style pickles; it is not what is illustrated by her later persistence through setbacks.

✓Final answer

(B) Perseverance

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