Case Problems · Q11
Q.Mr. Deshmukh runs a small manufacturing unit. He decides each week, on the spot, what to produce, without setting any clear yearly targets, without studying market demand, and without considering what raw materials will be needed months in advance. As a result, he frequently runs out of raw material, misses delivery deadlines, and his workers are often idle waiting for instructions. Based on this situation, answer:
(a) Which management function has Mr. Deshmukh failed to perform properly, and
(b) what specific steps of that function's process has he skipped?
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✓ Free question
- Identifying the function: Every symptom described in the case — deciding production on the spot with no yearly targets, no forecast of market demand, and no advance thought given to raw material requirements — points to a single root cause: Mr. Deshmukh has failed to perform the planning function properly. Planning is precisely the management function responsible for deciding, in advance, what is to be done, how, and with what resources; its absence here explains every downstream problem he faces.
- Specific steps skipped, mapped against the standard planning process:
- Setting objectives — Mr. Deshmukh has no clear yearly production targets; he decides output "on the spot" each week, meaning there is no defined objective guiding his decisions.
- Developing planning premises — he has not studied market demand at all, meaning he has made no assumptions or forecasts about future conditions (how much of his product the market will actually want) on which to base his production plan.
- Identifying and evaluating alternative courses of action — since he decides week-to-week without forethought, he is not comparing different possible production schedules or sourcing strategies to choose the most efficient one; he is simply reacting.
- Follow-up action — even a rough plan, once made, needs monitoring and adjustment; there is no evidence he is tracking performance against any plan at all, because no plan exists to track against.
The consequences described — running out of raw material, missing deadlines, idle workers — are the direct, predictable results of skipping the planning process: without a plan, organizing (arranging raw material and schedules), staffing/directing (giving workers clear tasks) and controlling (checking progress) all have nothing concrete to work from.
✓Final answer
He has failed to perform the planning function — specifically skipping the steps of setting clear objectives, developing planning premises (demand forecasts), and evaluating alternatives before deciding a course of action.
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