Q.Which of the following is NOT one of the 4 P's of the marketing mix?

The odd one is People, because the basic marketing mix (4 P's) consists of Product, Price, Place and Promotion, while People is an element of the extended mix.

The marketing mix is the set of controllable variables a firm blends to satisfy its target market. The classic marketing mix has four elements (the 4 P's):

• Product — the goods or services offered.
• Price — the amount charged to customers.
• Place — how and where the product reaches customers.
• Promotion — communicating with customers to persuade them to buy.

Among the given options, Product, Price and Promotion are all part of these core 4 P's. People, however, is an element of the extended service marketing mix (the 7 P's: People, Process, Physical evidence added to the original four) and is not one of the basic four P's. Therefore People is the odd one out.

People is the odd one out — the other three (Price, Promotion, Product) are part of the traditional Marketing Mix (4 P's).

The Marketing Mix is the set of controllable tools a firm blends to create the right offer for its target market. The traditional mix has four elements, popularly called the 4 P's:

• Product — the goods or services offered to satisfy customer needs.
• Price — the value charged for the product.
• Place — the channels and outlets through which the product reaches customers.
• Promotion — the communication used to inform and persuade buyers (advertising, sales promotion, etc.).

Out of the given options, Product, Price and Promotion are all genuine 4 P's. People is an additional element added later in the extended marketing mix (7 P's) used mainly for services, and is not one of the original four. That is why it is the odd one.