Q.Who is Supreme in the market ?

The customer is supreme in the market, so the correct answer is option (b).

Explanation:

• Under the modern marketing concept, the entire business is organised around satisfying the buyer's needs and wants. The saying "the customer is king" captures this — the customer is supreme in the market, because it is the customer's demand that decides what is produced, at what price, and how it is distributed and promoted. …

The customer is supreme in the market, so the answer is (b).

In the modern marketing outlook, the customer is regarded as the most important person — the "king" of the market. All marketing activities, from producing goods to pricing, distribution and promotion, are directed towards understanding and satisfying customers, because the survival and growth of a business depend on them.

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