Q.What is green marketing?

Green marketing means marketing products and services that are environmentally friendly, so that business growth does not damage nature.

Green marketing (also called environmental or eco-marketing) developed as consumers and companies became more aware of the damage that industrial activity does to the environment. Instead of looking only at profit, a green marketer tries to satisfy customer needs while protecting natural resources.

Key ideas within green marketing:

• It covers the full marketing process — product design, use of eco-friendly raw materials, recyclable and minimal packaging, energy-efficient production, and safe disposal.
• Products are made non-toxic, biodegradable and reusable wherever possible.
• Firms often use eco-labels and green certifications to inform buyers.
• Its aim is sustainable development — meeting present needs without harming the ability of future generations to meet theirs. …