Q.What is meant by viral marketing?

Viral marketing spreads a marketing message quickly from person to person, mainly through social media and the internet, at very low cost.

Viral marketing is a form of online/e-marketing in which a promotional message is designed to be shared widely and rapidly by the customers themselves, spreading the way a virus spreads.

Key points:

• The message (a video, image, post, joke or offer) is made interesting, funny or useful so that people voluntarily share it.
• It spreads through social media, e-mails, messaging apps and word of mouth.
• Because customers do the sharing, the firm reaches a very large audience quickly at very low cost.
• Success depends on creating content that people want to pass on. …