Q.Explain the various steps involved in the process of control.
Control is a five-step managerial process — setting standards, measuring actual performance, comparing the two, analysing the deviations, and taking corrective action — all aimed at keeping work aligned with plans.
Control is not about catching mistakes after they happen; it is a forward-looking, continuous process that keeps an organisation on track. In management, control means monitoring actual performance, comparing it with planned standards, analysing any gaps, and then fixing them. This process breaks down into five clear steps, each building on the one before.
Step 1: Setting Performance Standards
Control begins even before any work is done. Standards are the benchmarks against which actual performance will be measured, and they are derived directly from the objectives set during the planning stage. For example, if a company plans to produce 10,000 units per month, that production target becomes a standard. Standards can be quantitative — like sales targets, cost limits, or defect rates — or qualitative, such as improving customer satisfaction or employee morale. Wherever possible they should be set in measurable terms, since vague standards make the rest of the control process meaningless.
Step 2: Measurement of Actual Performance
Once standards are set, the next step is to find out what is actually happening. Performance must be measured in an objective and reliable manner, using tools such as personal observation, sample checking and performance reports. As far as possible, performance should be measured in the same units in which the standards are set, and — wherever feasible — while the work is being done rather than only after it is completed, so that deviations can be caught early.
Step 3: Comparing Actual Performance with Standards
Here the manager compares the measured performance against the pre-set standards. The comparison reveals the deviation — the gap between what was achieved and what was planned. Comparison becomes easier when standards are set in quantitative terms; for instance, the number of units produced by a worker in a week can be readily compared with the standard output for that week.
Step 4: Analysing Deviations
Some deviation in performance can be expected in all activities, so the manager must first determine the acceptable range of deviations, and then pay more urgent attention to deviations in key areas than to those in insignificant ones. Two important principles guide this step:
- Critical Point Control: Rather than watching everything, control should focus on the Key Result Areas (KRAs) — the critical points whose failure would seriously affect the whole organisation. For example, a small rise in the cost of stationery is far less critical than an equal percentage rise in the cost of raw material.
- Management by Exception: Often called control by exception, this principle holds that a manager who tries to control everything may end up controlling nothing. Only the significant deviations that go beyond the permissible limit should be brought to the manager's notice, leaving routine, within-limit matters to be handled at lower levels.
Analysing why a deviation occurred — whether the cause is an unrealistic standard, a faulty process, defective machinery or inadequate training — is essential before any action is taken.
Step 5: Taking Corrective Action
The final step is action. If performance matches the standards, no action is needed. But if a significant deviation exists, the manager must take corrective measures — retraining workers, repairing equipment, revising procedures, or, if the standard itself was set too high, revising the standard. This step closes the loop: control is not just about identifying problems but solving them so that future performance aligns with goals.
A common mistake is to jump to corrective action without first analysing the root cause — or without checking whether the standard itself was realistic in the first place.
The process of control is cyclical. After corrective action is taken, performance is measured again, compared afresh, and further adjustments made if needed. This continuous feedback loop ties control back to planning and keeps the organisation aligned with its objectives.
In short, the control process involves five sequential steps — setting standards, measuring actual performance, comparing the two, analysing the deviations (through critical point control and management by exception), and taking corrective action — which together ensure organisational activities conform to plans and goals are achieved efficiently.
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