Commerce · Class 11 Commerce
Ch 24Retailing — Class 11 Commerce, concept-first.
Retailing is the final and most visible link in the chain of distribution through which goods travel from the producer to the person who actually uses them. A retailer is a trader who buys goods, usually in fairly large quantities from a wholesaler and sometimes directly from a manufacturer or producer, and sells them…
Key concepts
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Retailer and Retail Trade
A retailer is the trader at the very end of the distribution chain who buys goods — generally from a wholesaler, occasionally directly from a producer — and sells them in small quantities directly to the person who will…
Most relevant Q&A
Chapter contents
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Meaning and Nature of Retailing
Retailing is the final and most visible link in the chain of distribution through which goods travel from the producer to the person who actually uses them.
Functions of a Retailer
A retailer performs several distinct functions that make goods conveniently available to the final consumer, well beyond simply reselling what a wholesaler has supplied.
Itinerant (Mobile) Retailers
Itinerant, or mobile, retailers are traders who carry on their business without any permanent, fixed shop.
Small-Scale Fixed-Shop Retailers
Small-scale fixed-shop retailers, unlike itinerant retailers, operate from a permanent place of business — a shop with a known, continuing address that customers can return to again and again — but on…
Large-Scale Retailers
Large-scale retailers operate on a scale of capital, stock, staff, and turnover far beyond a typical small fixed-shop retailer, and are generally organised as substantial businesses in their own right…
Large-Scale Retailing: Advantages and Limitations over Small-Scale Retailing
Large-scale retailing offers several real advantages over small-scale retailing, but these come with limitations of their own — which is why both forms continue to exist side by side rather than one r…
Very Short Answer Questions
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Short Answer Questions
Long Answer Questions
Sample & Board Papers
Sample papers and previous-year board questions for this subject.
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- Q1Retailers deal in ________ quantity of goods. (a) Small (b) Large (c) Medium (d) LimitedPreview
- Q2Explain the characteristics of super markets.Preview
- Q3________ are mobile traders who deal in low priced articles with no fixed place of business. (a) Street stall merchant (b) Multiple shops (c…Preview
- Q4Explain the demerits of multiple shops.Preview
- Q5Choose the odd one out : (a) chain stores (b) mail order houses (c) street traders (d) departmental storesPreview
- Q6Small shops which deal in a particular line of products are called as ________. (a) Common markets (b) Market traders (c) Street stalls (d)…Preview
- Q7What are Speciality Stores ?Preview
- Q8Small shops which deal in a particular line of products called as ....... (a) Market traders (b) Single line store (c) Super market (d) Stre…Preview
More questions
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- Q1Which of the following is an example of an itinerant retailer? (A) Departmental store (B) Hawker (C) Supermarket (D) Chain storeFree
- Q2A retail store owned and run by consumers themselves for their own mutual benefit is called a: (A) Chain store (B) Mail-order business (C) C…Free
- Q3Dividing large wholesale quantities of goods into small units suited to an individual consumer's needs is known as: (A) Assembling (B) Break…Preview
- Q4A retailer who occupies a shop temporarily in one locality for a short period, sells off stock, and then moves to another locality is known…Preview