Q.Explain the characteristics of super markets.

A super market is a large self-service retail store selling a wide variety of goods under one roof on a cash-and-carry basis, aiming at high turnover through low prices and low margins.

Characteristics of Super Markets (large-scale retailing, TN HSC Class-11 Commerce syllabus):

1. Large-scale retail store — it operates on a big scale with a large floor area and a wide selection of goods.
2. Self-service — there are no counter salesmen; customers themselves pick goods from open shelves and pay at the exit counter.
3. Wide variety under one roof — a large range of goods (foodstuffs, groceries, household articles, provisions) is available in one place, saving customers' time.
4. Cash-and-carry — sales are generally on a cash basis and customers carry the goods themselves; no credit or home delivery is usually given. …