Q.Retailers deal in ________ quantity of goods.

A retailer is the trader at the very end of the distribution chain who buys goods — generally from a wholesaler, occasionally directly from a producer — and sells them in small quantities directly to the person who will actually use them. Retail trade is this last stage of the chain of distribution: producer to wholesaler to retailer to consumer. What separates a retailer from a wholesaler is not the type of goods handled but the size of the transaction and who the buyer is — a retailer's customer is the final consumer buying for personal use, in small, everyday quantities, while a wholesaler's customer is another trader buying in bulk for resale. This basic idea of a distribution …