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Commerce · Class 12 Commerce

Ch 13Concept of Market and Marketer — Class 12 Commerce, concept-first.

In everyday language, a "market" often brings to mind a physical place — a vegetable market, a cloth market, or a weekly village fair. In commerce and economics, the word carries a much wider meaning.

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1

Meaning and Features of a Market

In everyday language, a "market" often brings to mind a physical place — a vegetable market, a cloth market, or a weekly village fair.

2

Classification of Markets

Because markets differ enormously in size, duration, competitive structure, and the nature of the deal struck, commerce classifies them along several independent dimensions.

3

Meaning and Role of a Marketer

A marketer is a person or an organisation that identifies the needs and wants of consumers and works to create, communicate, and deliver an offering — a product, a service, or even an idea — that sati…

4

Distinction Between Market and Marketing

Students commonly confuse "market" and "marketing" because the two words look related and are used together constantly in commerce.

5

Key Functions of a Marketer

A marketer performs a connected set of functions, each of which contributes to moving a good or service from the point of production to the point of final consumption, in a form, at a place, and at a…

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