Q.Facilitating functions do not include ________.

A marketer's first concern is understanding the needs of the customers, so the correct option is (c).

Modern marketing is customer-oriented. Before designing a product or planning any marketing effort, the marketer must identify the needs and wants of customers, because the entire purpose of marketing is to satisfy those needs profitably. Knowing customer needs guides decisions on the product, its features, price, promotion and distribution. The customer's background or qual …

Transportation belongs to physical distribution, not to facilitating functions; the answer is option (d).

Marketing functions are usually grouped as exchange functions (buying, selling), physical-distribution functions (transportation, storage/warehousing) and facilitating functions. Facilitating functions are the supporting activities that smooth the flow of goods — financing, market information, standardisation and grading, risk-bearing and packing.

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