Q.Describe briefly the role of achievement motivation in entrepreneurship.

Achievement motivation — the need for achievement (N-Ach) — is often regarded as the primary driver of entrepreneurial behaviour.

It is the desire to accomplish something difficult, to overcome obstacles, attain a high standard and surpass others. Because the entrepreneurial situation is one of persona …

The role of achievement motivation in entrepreneurship can be described as follows:

1. What it is. The need for achievement (N-Ach) is the desire to accomplish something difficult — to master, manipulate or organise things, people or ideas, to overcome obstacles, attain a high standard and surpass others.
2. Why it suits entrepreneurship. The entrepreneurial situation is characterised by personal accomplishment in competitive conditions and by higher standards of excellence. Entrepreneurship offers the best opportunity to make full use of one's talents, free of the routine and rules that stifle self-development in a regular job. …