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Exercises · Q10

Q.You are planning to go for a vacation. You surfed the Internet to get answers for the following queries —

(a) Weather conditions
(b) Availability of air tickets and fares
(c) Places to visit
(d) Best hotel deals. Which of your above mentioned actions might have created a digital footprint?
Yanam BieapTextbookSubjective· 3mImportance★★★★★
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Every online activity that leaves a trace of your identity or behavior creates a digital footprint; all four vacation-planning actions generate one.

When you interact with the Internet, you leave behind traces of your activity — search queries, clicks, form submissions, cookies, IP addresses, device fingerprints. This collection of data is your digital footprint. The question asks which of the four vacation-planning activities create such a footprint.

A digital footprint is created whenever you:

  • Search for information (search engines log your queries, timestamp, location)
  • Visit websites (servers record your IP, browser type, pages viewed, time spent)
  • Fill forms or create accounts (personal data is stored)
  • Click on ads or compare prices (tracking cookies follow your behavior across sites)

Now examine each action:

  1. Weather conditions: You likely searched "weather in [destination]" on Google or visited a weather website. The search engine logs your query, associates it with your account (if signed in) or device, and may use it for targeted advertising. The weather site records your visit, IP address, and possibly sets cookies. Creates a digital footprint.
  2. Availability of air tickets and fares: You visited airline websites or travel aggregators (MakeMyTrip, Goibibo, Google Flights). You entered departure/arrival cities, dates, possibly created an account or signed in. These platforms track every search, store your preferences, and use cookies to retarget you with ads. Even without booking, your search behavior is logged. Creates a digital footprint.
  3. Places to visit: You searched for tourist attractions, read blogs, watched YouTube videos, or browsed TripAdvisor. Each click, video view, and page scroll is tracked. Google knows you're interested in that destination; YouTube's recommendation algorithm adjusts; travel sites may show you related content later. Creates a digital footprint. …

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