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Review Questions · Q3

Q.State the determinants of selective attention. How does selective attention differ from sustained attention?

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Selective attention is concerned mainly with the selection of a limited number of stimuli or objects from among a much larger number of stimuli, because our perceptual system has only a limited capacity to receive and process information at any given moment. Psychologists have identified a number of factors that determine which stimuli actually get selected, generally grouped into external and internal factors.

External factors relate to the physical characteristics of the stimuli themselves. Other things being equal, large, intense, and moving stimuli are more likely to capture attention, as are stimuli that are novel or moderately complex. Research indicates that photographs of human beings draw attention more readily than photographs of inanimate objects, that rhythmic auditory stimuli draw attention more readily than plain verbal narration, and that sudden, intense stimuli have a particularly strong capacity to draw attention.

Internal factors lie within the perceiver. Motivational factors relate to biological or social needs -- a hungry person notices even a faint smell of food, and a student sitting an examination is likely to focus more on the invigilator's instructions than on other students around them. Cognitive factors include interest, attitude, and preparatory set -- objects or events that interest us, or toward which we are favourably disposed, are attended to readily, and a preparatory set creates a mental readiness to respond to one particular kind of stimulus rather than others.

Three theories have been proposed to explain the actual mechanism of selection: Broadbent's filter theory (a strict bottleneck allowing only one stimulus through at a time), Treisman's filter-attenuation theory (unselected stimuli are merely weakened, not fully blocked, so highly relevant stimuli like one's own name can still slip through), and Johnston and Heinz's multimode theory (selection can occur flexibly at any of three processing stages, with earlier selection requiring less mental effort).

Sustained attention, in contrast, is concerned with our ability to maintain concentration on a single object or event over a long duration -- it is also called vigilance, and is essential in tasks such as air-traffic control and radar monitoring, where signals occur unpredictably and missing one could have serious consequences. Performance on sustained-attention tasks is influenced by sensory modality (auditory signals sustain better than visual ones), clarity of the stimulus, its intensity and duration, and how predictable its timing (temporal uncertainty) and location (spatial uncertainty) are.

✓Final answer

Selective attention = choosing a few stimuli from many competing ones at a given moment, shaped by external factors (size, intensity, movement, novelty, suddenness) and internal factors (motivation, interest, preparatory set), and explained by filter theory, filter-attenuation theory, and multimode theory. Sustained attention = maintaining concentration/vigilance on one object or event over a long duration, shaped by sensory modality, clarity, intensity/duration, and temporal/spatial predictability. The key difference: selective attention is about choosing among competing stimuli at one moment; sustained attention is about persisting on one stimulus across time.

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