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Q.Due to severe winter and rising pollution levels, ‘Green India Electronics’ planned to launch a new eco-friendly heater in the market. It conducted a survey and found that the demand of this product was very high. As the winter season lasts only for 2 to 3 months, the Chief Executive Officer wanted that there should be close coordination among all the managers to deliver orders on time. Top level managers were asked to work in coordination with their subordinates to ensure that company’s policies were properly followed. To ensure that the heaters would be ready on time, the production manager co-ordinated with the operational level managers. Operational level managers co-ordinated the activities of the workers to ensure that work proceeded according to plans. As a result ‘Green India Electronics’ was able to launch its heaters on time, in the market. The feature of co-ordination discussed in the above case is : (A) Co-ordination is a deliberate function. (B) Co-ordination is the responsibility of all managers. (C) Co-ordination is a continuous process. (D) Co-ordination ensures unity of action.

CBSECBSE Class XII Board 2026MCQ· 1mImportance★★★★★
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The case demonstrates that coordination is a shared responsibility across all levels of management, from top executives to operational supervisors, ensuring timely project completion.

In the dynamic world of business, especially when facing tight deadlines and specific market windows like the winter season for heaters, strategic decision-making is paramount. A crucial element that underpins successful strategy execution is coordination. Coordination is not merely a desirable trait; it is the essence of management, integrating diverse activities and efforts to achieve common organizational goals. Without effective coordination, even the most brilliant plans can falter, leading to inefficiencies, delays, and missed opportunities.

The scenario with 'Green India Electronics' perfectly illustrates this. Faced with a short selling window for their new eco-friendly heater, the company needed to ensure that all its departments and personnel worked in perfect sync. This wasn't a task for a single department or a lone manager; it required a concerted effort across the entire organizational structure.

Let's break down how the case highlights a specific feature of coordination:

  • The CEO's directive: The Chief Executive Officer's desire for "close coordination among all the managers to deliver orders on time" immediately signals that coordination is not confined to one level but is expected from everyone in a managerial role.
  • Top-level involvement: "Top level managers were asked to work in coordination with their subordinates to ensure that company’s policies were properly followed." This shows top management actively engaging in coordination, translating strategic policies into actionable directives for those below them.
  • Middle-level integration: "To ensure that the heaters would be ready on time, the production manager co-ordinated with the operational level managers." The production manager, typically a middle-level manager, acts as a crucial link, ensuring that the plans from above are effectively communicated and implemented by the operational teams.
  • Operational-level execution: "Operational level managers co-ordinated the activities of the workers to ensure that work proceeded according to plans." At the ground level, operational managers directly oversee and synchronize the efforts of the workforce, ensuring that production targets are met and quality standards are maintained.

This detailed description of coordination flowing through the entire hierarchy—from the CEO's overarching vision, through top and middle management, down to the operational level and the workers—directly points to a fundamental characteristic of coordination.

Let's consider the given options:

  • (A) Co-ordination is a deliberate function: While true that coordination is a conscious effort by management, the case's emphasis is less on the intentionality and more on who is involved in this intentional effort. …

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