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Q.‘Soal Footwear Ltd.’ is known for its high quality athletic shoes and casual sneakers. With increasing competition and changing consumer preferences, it decided to diversify its product range by adding clothing, bags and accessories under the same brand umbrella. This diversification aimed to capture a larger share of the market and increase customer loyalty.

(i) Suggest with reason which type of organisational structure will be suitable for ‘Soal Footwear Ltd.’ (1+2)
(ii) State any two advantages of the organisational structure suggested in
(i) above.
CBSECBSE Class XII Board 2026Subjective· 3mImportance★★★★★
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Soal Footwear Ltd. should adopt a Divisional Structure because it is diversifying into multiple distinct product lines, which this structure is ideally suited to manage.

Organisational structure is the framework within which managerial and operating tasks are performed. It specifies the relationships between people, work, and resources. Essentially, it's how jobs are formally divided, grouped, and coordinated. There are two primary types of organisational structures: Functional Structure and Divisional Structure.

A Functional Structure groups jobs of similar nature under functional departments. For example, all jobs related to production are grouped under the Production Department, all marketing jobs under the Marketing Department, and so on. This structure is highly suitable for organisations producing a single product line or a narrow range of products, as it promotes specialisation within each function and efficient utilisation of manpower.

However, 'Soal Footwear Ltd.' is undergoing a significant change. Initially, it focused on "athletic shoes and casual sneakers," which suggests a relatively homogeneous product line where a functional structure might have been efficient. The crucial shift is its decision to "diversify its product range by adding clothing, bags and accessories under the same brand umbrella." This means the company is moving from a single product focus to managing multiple, distinct product lines.

  1. Given this diversification, the Divisional Structure will be most suitable for ‘Soal Footwear Ltd.’ Reason: A Divisional Structure organises the enterprise around different product lines. Each division is a self-contained unit, responsible for its own product line, and typically has its own set of functional departments (like production, marketing, finance, and human resources) dedicated to that specific product. For Soal Footwear, this would mean creating separate divisions for 'Footwear', 'Clothing', 'Bags', and 'Accessories'. This structure is ideal when an organisation produces a large variety of products, each requiring distinct technologies, marketing strategies, or customer bases. It allows each product line to be managed as a separate business unit, fostering greater focus and accountability for its performance.
    Important

    The key trigger for adopting a Divisional Structure is diversification into multiple, distinct product lines.

  2. Two advantages of the Divisional Structure for ‘Soal Footwear Ltd.’ are: …

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