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Q.One of the responsibilities of an aware consumer is to buy only standardised goods as they provide quality assurance. Identify the quality certification mark to be seen by a consumer in the picture given below : (A) ISI Mark (B) Agmark (C) Hallmark (D) FPO/FSSAI Mark For Visually Impaired Candidates : Madhu wants to buy Jewellery for her daughter's marriage. Which of the following quality certification mark should she look for while buying Jewellery : (A) FPO/FSSAI Mark (B) ISI Mark (C) Hallmark (D) Eco-mark

CBSECBSE Class XII Board 2025MCQ· 1mImportance★★★★★
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When purchasing jewellery, a consumer must look for the Hallmark certification, which guarantees the purity of precious metals like gold and silver.

Consumer awareness begins with understanding that not all products in the market meet the standards they claim. The consumer protection framework in India recognizes this vulnerability and has established several quality certification marks to help buyers make informed choices. These marks are not mere decorations on packaging — they represent rigorous testing, government oversight, and a promise of quality that protects consumers from fraud and substandard goods.

Each certification mark serves a specific category of products. The ISI (Indian Standards Institute) mark, now known as the BIS (Bureau of Indian Standards) mark, applies to industrial and consumer goods like electrical appliances, cement, and LPG cylinders. Agmark certifies agricultural products such as honey, ghee, and pulses, ensuring they meet prescribed quality standards. The FPO (Fruit Products Order) mark and FSSAI (Food Safety and Standards Authority of India) logo govern processed food items, guaranteeing hygiene and safety in what we eat. The Eco-mark identifies products that are environmentally friendly.

But when it comes to jewellery — gold, silver, platinum — the relevant certification is the Hallmark. This mark is administered by the Bureau of Indian Standards and certifies the purity of precious metals. When Madhu shops for jewellery for her daughter's wedding, she is making a significant investment, often a family's savings accumulated over years. Without hallmarking, there is no independent verification of whether the gold labelled "22 carat" is genuinely 22 carat or diluted with cheaper alloys beyond permissible limits.

Note

The Hallmark stamp on jewellery includes several details: the BIS logo, the purity grade (like 916 for 22-carat gold, meaning 91.6% pure gold), the jeweller's identification mark, and the assaying centre's mark. This traceability ensures accountability. …

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