Short Answer Questions · Q2
Q.State any four points showing the importance of business communication.
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✓ Free question
Business communication is important for several reasons, of which any four may be stated:
- Smooth and efficient functioning — planning, organising, directing, and controlling all depend on information moving correctly between people.
- Sound decision-making — managers can only decide well when accurate, timely information reaches them from every level.
- Coordination among departments — communication links the separate efforts of different departments (production, finance, marketing) into one coordinated whole.
- Motivating and guiding employees — clear instructions and feedback help employees understand what is expected and perform accordingly.
- Effective control — reports and feedback let managers compare actual performance against targets.
- Building goodwill — how an organisation communicates with customers and the public shapes its reputation.
- Redressal of grievances — a working upward channel lets complaints be raised and addressed before they escalate.
- Facilitates growth and expansion — a growing business depends increasingly on organised communication as it deals with more people and locations.
✓Final answer
Any four of: smooth functioning of management, sound decision-making, coordination among departments, motivating employees, effective control, building goodwill, redressal of grievances, and facilitating growth and expansion.
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