Question 19 of 27
Q.The final aim of Modern Marketing is ______.
(a) Consumer satisfaction
(b) Maximum profit
(c) Service to the Society
(d) Minimum profit
Puducherry TnboardTamil Nadu HSC (DGE) Commerce Board 2023MCQ· 1mImportance★★★★★
70% · 19/27 Questions
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Start your 14-day free trial to unlock the full solution →The correct answer is (a) Consumer satisfaction, because modern marketing is built around satisfying customer needs.
In the TN HSC Commerce chapter on Marketing and Marketing Mix, the evolution of marketing shows a shift from the production and selling concepts to the modern marketing concept, which is customer-centred.
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