Q.What are the objectives of Marketing ?

The objectives of marketing are to create and satisfy customers, earn profit through customer satisfaction, increase sales and goodwill, and improve people's standard of living.

Marketing is much wider than mere selling, and it works towards several objectives, studied in the Marketing and Marketing Mix chapter of the Tamil Nadu HSC Class-12 Commerce syllabus.

Objectives of marketing:

• Creation of customers: the basic aim of marketing is to identify, create and retain customers by satisfying their needs and wants.
• Customer satisfaction: marketing seeks to provide the right product, at the right price, place and time, giving genuine satisfaction to buyers.
• Profit through satisfaction: by satisfying customers, the firm earns a reasonable and continuous profit, which is essential for survival and growth.
• Increase in sales volume: marketing aims to expand sales and market share. …