In the following Variables, which one is not the Variable of Marketing Mix? (a) Price Variable (b) Place Varia

Question 16 of 27

Q. In the following Variables, which one is not the Variable of Marketing Mix?

(a) Price Variable

(b) Place Variable

(d) Program Variable

Puducherry TnboardTamil Nadu HSC (DGE) Commerce Board 2020MCQ· 1mImportance★★★★★

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The marketing mix consists of Product, Price, Place and Promotion; 'Program' is not part of it, so the answer is option (d).

The traditional marketing mix is the combination of four controllable variables, popularly called the 4 Ps:

Q.In the following Variables, which one is not the Variable of Marketing Mix?