Q.______ is the King of Modern Marketing.

Modern marketing is consumer-centric — every activity aims at satisfying the consumer — so the consumer is called the king of modern marketing (option b).

In the Tamil Nadu HSC Commerce syllabus, the marketing concept shifted from a production/selling focus to a consumer orientation. Under the modern (marketing) concept, a firm first studies the needs and wants of consumers and then designs its product, price, promotion and distribution to satisfy them. Since the consumer's satisfaction decides the success or failure of the business, the consumer is placed at the centre of a …