Q.State any four services rendered by a wholesaler to a retailer.

A wholesaler helps a retailer chiefly by breaking bulk into affordable lots, extending credit, offering a wide assortment, and giving market guidance.

Any four of the six services covered in this chapter's wholesale-to-retailer list would be accepted; four representative ones are given below.

A wholesaler renders several distinct services to the retailers it supplies, of which any four fully answer this question:

1. Breaking bulk — makes goods available in lot sizes a small retailer can actually afford and store, instead of forcing the retailer to buy factory-scale quantities.
2. Credit facility — extends credit to retailers, many of whom operate on thin working capital, easing their cash-flow burden.
3. Wide assortment under one roof — stocks the products of several different manufacturers within a line, letting a retailer fulfil most of their buying needs for that line from one source.
4. Market guidance — advises retailers on new products, prevailing prices and fast-moving lines.
5. Storage relief — since the wholesaler holds the bulk stock, the retailer does not need large godown space of their own.
6. Quicker, more local delivery — being geographically closer to the retailer than a distant factory, the wholesaler can typically deliver replacement stock faster.