Q.Explain any four services that a retailer renders to the consumer.

A retailer chiefly serves the consumer through convenience of place and time, breaking bulk into small affordable units, offering variety, and sometimes credit or after-sales support.

A retailer renders several distinct services to the individual consumer, of which any four fully answer this question:

1. Convenience of place and time — a retail shop, sited close to where consumers live and open at convenient hours, saves the consumer the trouble of travelling to a distant wholesaler or factory.
2. Convenience of quantity — breaks bulk down to the small unit an individual household actually needs, at a price it can afford to pay in one go.
3. Variety and choice — lets a consumer compare several brands or qualities of the same product side by side before buying.
4. Guidance in buying — especially at a speciality store, a retailer can genuinely advise a consumer on which product best suits their need.
5. Credit and other facilities — many retailers extend credit to known customers; larger formats add home delivery, after-sales service or instalment facilities. …