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Q.Hitesh is the Chief Executive Officer of 'Kids Garments Ltd.' Due to festive season, Hitesh got an additional order of 10,000 garments which he had to supply within two days. Due to his goodwill in the market, he did not want to lose the order. So, he decided to achieve the target by operating on double shifts. He achieved the target and supplied the order within two days. But due to double shifts, his cost of production was higher than the regular production cost. Identify and give the meaning of the two concepts of management discussed in the above para.

CBSECBSE Class XII Board 2023Subjective· 3mImportance★★★★★
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The paragraph illustrates Efficiency (doing things right — minimising resource cost) and Effectiveness (doing the right things — achieving the goal), and shows that a manager may have to sacrifice efficiency to ensure effectiveness.

The story of Hitesh and the urgent order is a classic classroom example of two fundamental pillars of management: Efficiency and Effectiveness. These are not opposites; they are complementary ideas that every manager must balance. Let us first understand what each means, and then see how Hitesh’s decision brings them to life.

Efficiency is about doing things right. It focuses on the relationship between inputs and outputs. The core question efficiency asks is: “Are we using our resources — money, time, materials, labour — in the best possible way to get the maximum output?” When a manager is efficient, they minimise waste and keep costs low. In the paragraph, Hitesh’s regular production cost represents his normal level of efficiency. He usually produces garments at a certain cost per unit, using resources optimally.

Effectiveness, on the other hand, is about doing the right things. It is concerned with achieving the stated objective or goal, regardless of the cost incurred. The core question effectiveness asks is: “Did we accomplish what we set out to do?” In Hitesh’s case, the goal was crystal clear: supply 10,000 additional garments within two days. He was completely effective — he met the deadline and did not lose the order or his goodwill.

Now, look at the tension in the paragraph. Hitesh chose to operate double shifts. This decision made him effective — he hit the target. But it also made him less efficient — his cost of production rose above the regular level. He used more resources (overtime wages, extra electricity, faster wear-and-tear of machines) to get the same type of output. In an ideal world, a manager wants to be both efficient and effective: achieve the goal at the lowest possible cost. But in real business, especially under pressure, a trade-off is often necessary. …

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