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Question 25 of 26

Q.What is unitary elastic demand ?

ChseodishaCHSE Odisha Plus Two (Class 12) Commerce Board 2023Subjective· 2mImportance★★★★★est
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Unitary elastic demand means elasticity = 1 — quantity changes in exactly the same proportion as price, so total expenditure is constant; the curve is a rectangular hyperbola.

Unitary (unit) elastic demand is the borderline case of price elasticity in which the coefficient of elasticity equals exactly one. This means a given percentage change in price brings about an exactly equal percentage change in quantity demanded — for example, a 10% rise in price causes a 10% fall in quantity demanded.

Two consequences follow:

  1. Because price and quantity change in equal proportions in opposite directions, the total expenditure (price times quantity) of consumers remains unchanged at every price.
  2. The demand curve for unitary elastic demand takes the shape of a rectangular hyperbola, under which the area (price times quantity) stays constant along the curve. …

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