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Worked Examples · Example 4

Q.On a straight-line demand curve AB, a point R divides the curve such that the lower segment RB measures 60 units of length and the upper segment RA measures 20 units. Find the price elasticity of demand at point R by the geometric method.

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Geometric-method formula. At any point on a straight-line demand curve extended to both axes,

Ep=lower segmentupper segment=RBRAE_p = \frac{\text{lower segment}}{\text{upper segment}} = \frac{RB}{RA}

Substitute the given lengths. RB=60RB = 60, RA=20RA = 20.

Ep=6020=3E_p = \frac{60}{20} = 3

Classify. Since Ep=3>1E_p = 3 > 1, demand at R is relatively elastic — in fact strongly so. Because the lower segment is longer than the upper, R lies above the midpoint of the curve (nearer the Y-axis), exactly where elasticity exceeds 1. …

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