Q.What is meant by promotion mix? Name its four elements.

Promotion is not a single activity but a combination of several distinct tools a firm can use together.

The promotion mix refers to the specific combination of communication tools a firm uses to inform, persuade, and remind its target customers about its product, in order to encourage them to buy it. Its four main elements are:

1. Advertising — paid, non-personal mass communication through media such as television, print, radio, or digital channels.
2. Personal selling — direct, face-to-face (or one-to-one) communication between a salesperson and a prospective buyer.
3. Sales promotion — short-term incentives (discounts, coupons, free samples, contests) designed to encourage immediate purchase. …

Treating "promotion" and "advertising" as the same thing — advertising is only one of the four tools inside the wider promotion mix, alo …