Q.State any three features of marketing.

Marketing has a set of defining characteristics that separate it from a single, isolated act like a one-time sale.

Marketing is generally described using several defining features:

1. Customer-oriented — marketing starts with understanding what the customer needs, rather than starting with what the firm already knows how to produce.
2. A process, not a single act — it is a continuous chain of activities (research, product planning, pricing, distribution, promotion, after-sale service), not a one-time event like a single sale.
3. Exchange-based — marketing occurs only where value (usually a product for money) is exchanged between two or more parties.

(Goal-directed — aiming at both customer satisfaction and the firm's own objectives — and dynamic — continuously adapting to changing needs, technology, and competition — are two further acceptable features.)

Listing the 4 Ps (Product, Price, Place, Promotion) as "features of marketing" — those are the elements of the marketing mix, a different concept from the general defining features/nature of marketing itself.