Q.What is the societal marketing concept? Why did it emerge?

This concept widens the ordinary marketing concept by adding a third consideration beyond just the customer and the firm.

The societal marketing concept extends the ordinary marketing concept by requiring a firm to balance three interests at once, rather than just two: the customer's immediate wants, the company's own profit, and society's long-term welfare (including environmental and public-health effects).

It emerged because the plain marketing concept, on its own, can still lead to outcomes that satisfy an individual customer's immediate want (say, a very cheap, heavily packaged product) while causing wider harm — environmental pollution, health problems, or resource depletion — that the customer and the firm do not have to bear the cost of directly. As public awareness of such harms grew, businesses, regulators, and customers increasingly expected firms to consider this third dimension, giving rise to the societal marketing con …

Confusing the societal marketing concept with simple "corporate social responsibility donations" — it is actually about how the core product/marketing decision itself …